Double click advertising exchange
1 answersQuestion asked ( August 25, 2009 , Work )
I would like to know how the double click advertising exchange is connected to digital advertising and how it is an advertising exchange.
Answers to : advertising exchange...
Answer
Advertising exchange is basically about digital advertising where both the buyer and seller are meant to benefit and that’s why it is called an exchange. Advertising exchange connects buyers to sellers and sellers to buyers. It makes buying and selling digital advertising easier and faster. With advertising exchange, buyers increase their return on investment through intelligent goal based bid rules, proper targeting and frequency caps on inventory purchases. Through the impression by impression auction market double click advertising exchange connects online publishers with top tier advertisers and other advertising networks.
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