Advertising exchange risk management
1 answersQuestion asked ( August 25, 2009 , Work )
I am sometimes skeptical about this digital advertising, tell me about the risk management in the double click advertising exchange.
Answers to : Advertising exchange risk management...
Answer
Well this is a good question because risk management is one of the things that should be considered before one starts on anything. Double Click’s dynamic allocation system sells through channels that pay the highest price in real time. Double click has a collection system that ensures the least risk, risk is almost eliminated completely. Both the buyers and sellers eliminate counting discrepancies through integration with DART for publishers, DART enterprise and DART for advertisers and the system provides a single billing and payment point for all exchanges made which is meant to eliminate any financial risks to those taking part.
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